Helping Hinge design dating for neurodivergent users

Hinge brought in FOOD, Kinda Studios and Jotter to understand what neurodivergent users need from a dating app. The research was rich but complex. Hinge needed it turned into a clear story and practical recommendations that its product teams and executives could act on.

We led the editorial direction and wrote the research report, drawing together findings from behavioural scientists, creative technologists and neurodiversity experts. A central thread was the role AI should play in helping people make real connections.

Working with teams across disciplines, we turned the science into clear internal communications and creative ideas that fit the brief.

Our report gave Hinge's executive team a roadmap for a more inclusive product, with specific recommendations its teams could use to design features that work better for neurodivergent users.