Frequently Asked Questions

What does Jotter do?

Jotter is a London-based independent consultancy that helps brands build audience, establish market credibility, and communicate with cultural precision. We specialise in communication strategy, editorial leadership, platform creation, and AI innovation. Our clients are business leaders with the ambition to reach new audiences and the appetite to do it differently.

Who are your typical clients?

We work with ambitious brands across tech, media, and culture – from pre-unicorn startups to Fortune 500 companies. Our clients have included Synthesia, Frontify, The Future Laboratory, Hinge, GSMA, and agencies like IPG and FOOD Arts & Technology.

We're particularly suited to businesses undergoing transformation or looking to establish thought leadership in their sector.

What makes Jotter different from other content agencies?

We actually do things differently by focusing on narrative innovation and execution.

We don’t waste time and money on long meetings, long decks, or impenetrable research.

We don't just create content and insights – we build scalable systems, develop engaging original IP, and leverage AI where necessary to deliver unprecedented speed and relevance. No slop guaranteed.

We combine deep human cultural insight with advanced technology, and give clients access to an unparalleled award-winning global creative network.

How do you approach AI and content creation?

We have developed custom LLM deployments, built automated publishing workflows, and produced synthetic media at scale. But technology is always in service of our original ideas, never the other way around. Our work with Synthesia, Hinge, Google, and AWS demonstrates how we use AI to create genuinely engaging content experiences by scaling creative ambition without sacrificing authenticity.

What's your process like?

We start with deep cultural analysis and audience mapping, then develop narrative strategies grounded in real insight. We believe in building systems that work long after our engagement ends.

How do you measure success?

We tailor outcomes per client: from traffic growth and revenue increases, to audience engagement and cultural impact. We helped to deliver 85 million TikTok views for Synthesia, 3 million unique visitors for Dazed, 11,000 newsletter sign-ups in 30 days for The Future Laboratory, and positioned Frontify as the leading voice in global DAM insights.

Do you work internationally?

Yes, we've delivered projects across the UK, US, and Europe. We understand how to adapt content strategies for different markets whilst maintaining brand consistency. Our work with GSMA and Frontify demonstrates our ability to scale across international territories.

What size projects do you take on?

We work on everything from small strategic repositioning and creative experiments, to large-scale platform builds and viral content campaigns.

Do you offer ongoing support or just project-based work?

Both. We can develop your content strategy and train your team to implement it, or provide ongoing creative direction and production support. Many clients start with a strategic foundation then evolve into longer-term partnerships as their needs grow.

What industries do you specialise in?

We work across tech, media, culture, and consumer brands. Our expertise spans AI/ML companies, SaaS platforms, creative agencies, fashion and lifestyle brands, and entertainment properties.

What matters most is leadership ambition and willingness to push creative boundaries.