FAQs
What does Jotter do?
Jotter is a London communications consultancy. We do strategy, editorial leadership, platform builds and AI-led creative work. We help brands build audiences and credibility, judged by commercial results.
Who are your typical clients?
Brands in media, culture and tech, from growth-stage startups to Fortune 500 companies. Past and current clients include Synthesia, Frontify, Grimshaw Architects, The Future Laboratory, GSMA, IPG and It's Nice That.
Which industries do you specialise in?
Tech, media, culture and consumer brands, with particular experience in AI/ML, SaaS, architecture, fashion and entertainment.
What makes Jotter different?
Fewer meetings, fewer decks, more finished work. We build systems your team can run and formats you own, with a global network of creatives behind us. No slop guaranteed.
jotter.media/work/frontifyBuilding an insights platform for B2B brand marketing leadersFrontify Futures: an editorial platform that doubled share of voice in the brand-management category and made Frontify culturally relevant to a new wave of CMOs.
Who is the founder of Jotter?
Tim Noakes founded Jotter. He is an editorial director and publishing innovator with two decades at the intersection of culture and commerce. As Editor-in-Chief of Dazed Media he led its pivot from print to digital first, and Highsnobiety named him among the best editors in the world.
He has collaborated with artists like Frank Ocean and advised brands including Nike and Levi's. Today he advises founders, chief marketing officers and boards, from AI pioneers to global enterprises, helping them future-proof their offering and creating unique content experiences.
What's your process?
Every project starts with research: where your market is going, and who you need to reach. From there we set the story and build systems your team can run long after we've stepped back.
How do you approach AI and content creation?
We've been building AI knowledge systems since 2020. We use custom LLM tools and automated workflows where they help, but technology is always in service of original human ideas, never the other way around.
jotter.media/work/synthesiaMaking synthetic media famous before the AI boom85 million views, 700,000 followers and a category-defining social presence for the AI video company, built before ChatGPT made AI a household word.
Do you work internationally?
Yes. We're based in London and work across the UK, US, Europe and Australia. In 2026 we worked with Grimshaw's board members and its studios in Australia, New York and London. The Dazed 100 format we created expanded to America, MENA and Korea.
jotter.media/work/grimshawTurning an architecture archive into a business development toolA global review of Grimshaw's digital presence that gave the board a clear plan, then led straight into choosing the build partners and overseeing the work.
How do you measure success?
Against targets set for each project: traffic, revenue, engagement, share of voice, cultural impact. Recent examples: 85 million campaign views for Synthesia, a 600% increase in report sales for The Future Laboratory, 11,000 newsletter signups in 30 days.
What size projects do you take on?
Everything from short strategy sprints and audits to large platform builds and global campaigns. We also advise boards.
Do you offer ongoing support or project-based work?
Both. Some clients need a strategic foundation they can run with; others want a longer-term partner embedded in their content operation. We'll recommend the shape that fits the problem, not the one that maximises the invoice.
How do we start?
Jot us a note and you'll hear back within one working day. The first step is an informal Google Meet. If you'd like a fixed scope from day one, start with our Content Health Check.