Frequently Asked Questions
What does Jotter do?
Jotter is a London-based independent consultancy that helps brands build their next chapter through cultural intelligence and creative innovation. We specialise in communication strategy, editorial leadership, platform creation, and experimental AI. We work with business leaders navigating market turbulence to reach new audiences.
Who are your typical clients?
We work with ambitious brands across tech, media, and culture – from pre-unicorn startups to Fortune 100 companies. Our clients have included Synthesia, Frontify, The Future Laboratory, Hinge, GSMA, and agencies like IPG and FOOD Arts & Technology. We're particularly suited to businesses undergoing transformation or looking to establish thought leadership in their sector.
What makes Jotter different from other content agencies?
We actually do things differently.
We focus on narrative innovation and execution.
We don’t waste time and money on long meetings, long decks, or impenetrable research.
We don't just create content and insights – we build scalable systems, develop engaging original IP, and leverage AI where necessary to deliver unprecedented speed and relevance.
We combine deep human cultural insight with advanced technology, and give clients access to an unparalleled award-winning global creative network.
How do you approach AI and content creation?
We can develop custom LLM deployments, build automated publishing workflows, and create synthetic media that feels authentic. Our work for Synthesia, Hinge, Google, and AWS show how we use technology to create genuinely engaging experiences with artificial intelligence.
What's your process like?
We start with deep cultural analysis and audience mapping, then develop narrative strategies grounded in real insight. Every project includes measurable outcomes – whether that's 600% sales growth for The Future Laboratory or 85 million views for Synthesia. We believe in building systems that work long after our engagement ends.
Do you work internationally?
Yes, we've delivered projects across the UK, US, and Europe. We understand how to adapt content strategies for different markets whilst maintaining brand consistency. Our work with GSMA and Frontify demonstrates our ability to scale across international territories.
What size projects do you take on?
Our founder has 15 years of director-level experience across brands valued at over £2bn. We work on everything from small strategic repositioning to large-scale platform builds and viral content campaigns. If you're looking to transform how your brand shows up, we’d love to chat.
How do you measure success?
We tailor outcomes per client: from traffic growth and revenue increases, to audience engagement and cultural impact. We helped to deliver 3 million unique visitors for Dazed, 11,000 newsletter sign-ups in 30 days for The Future Laboratory, and positioned Frontify as the leading voice in global DAM insights.
Do you offer ongoing support or just project-based work?
Both. We can develop your content strategy and train your team to implement it, or provide ongoing creative direction and production support. Many clients start with a strategic foundation then evolve into longer-term partnerships as their needs grow.
What industries do you specialise in?
We work across tech, media, culture, and consumer brands. Our expertise spans AI/ML companies, SaaS platforms, creative agencies, fashion and lifestyle brands, and entertainment properties. What matters most is leadership ambition and willingness to push creative boundaries.
How do we get started?
Reach out to discuss your challenges and ambitions. We'll explore how content strategy can drive your business goals and whether we're the right fit to help you build your next chapter.