Building an insights platform for B2B brand marketing leaders

Frontify makes brand-management software, and the category talks like it: feature lists, comparison pages, webinar funnels. But beyond product features and SEO tactics, what really separates DAM providers is how they go above and beyond to inspire marketers and convert them into paying clients.

Frontify needed to own the conversation about where branding is going, not just compete on where the software market already was.

We built Frontify Futures: a standalone insights platform with professional editorial direction and a B2B strategist's agenda. We commissioned CMOs, founders, trend analysts and sector experts to deliver actionable insights into the future of brand building.

Every piece was engineered for the two audiences that now matter: the people who read and share it, and the language models that summarise the category when a buyer asks.

Within the first year, Frontify's share of voice in its category doubled. Social following doubled with it. Now, when buyers ask AI assistants about brand management, Frontify appears 3.6 times more often than before the platform launched. That is a distribution channel most of the category hasn't noticed exists yet.