Digital strategy & platform
Turning an architecture archive into a business development tool
© Grimshaw Architects
The challenge
Grimshaw Architects has 45 years of landmark buildings behind it, but its website worked only as an archive. The global board wanted it to win clients. That meant explaining the firm's model, local studios with global reach, and its “Beauty Through Ingenuity” philosophy in a way that held up on every page and in every region.
The approach
We reviewed the firm's digital presence across its global studios and got the board behind one direction. Then we turned that decision into a plan: design direction workshops, detailed RFP briefs, and a selection process for the creative and technical partners.
The plan gives regional studios room to tell their own stories while keeping one global brand. It favours a smaller set of well-told projects over documenting everything, with the people and thinking behind each building at the front.
The outcome
The review and partner selection are done, and the project is now in its third phase. We're overseeing the build alongside our partners and creating the content foundation templates for every case study, marketing callout, and thought leadership article.
“Jotter provided the essential strategy that we needed to align the global board and drive the next phase of our brand's growth.”
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