Teaching a futures business to publish like one

The Future Laboratory sells trends intelligence and foresight to the world's biggest brands, but its own digital presence was trailing its reputation. World-class research was locked in formats the market had moved past, and the e-commerce experience undersold their suite of products.

We rebuilt the publishing engine end to end: a relaunched e-commerce platform, the podcast series, an LLM-powered research system, and a Trend Tracker creative activation, turning two decades of archive into membership products.

The strategy was simple to say and hard to do: make the shop window as intelligent as the research behind it.

Report sales grew 600% by both value and volume. Social audiences grew 143%. A single launch window brought 11,000 newsletter signups in 30 days. The co-founder called it the best commercial performance in the company's history.