Publishing strategy & e-commerce
Relaunching the publishing business of a foresight agency
© The Future Laboratory
The challenge
The Future Laboratory sells trends intelligence and foresight to the world's biggest brands, but its own digital presence was trailing its reputation. Excellent research was locked in formats the market had moved past, and the online shop undersold its products.
The approach
We rebuilt the publishing engine from end to end: a relaunched e-commerce platform, a new podcast series, an LLM-powered research system and the Trend Tracker, a creative activation that brought the archive to life. Two decades of research became membership products.
The brief was simple to say and hard to deliver: make the shop window as intelligent as the research behind it.
The outcome
Report sales rose 600% in both value and volume, and social audiences grew 143%. One launch alone brought in 11,000 newsletter signups in 30 days. In the co-founder's words, it was the best commercial performance in the company's history.
The results
Report sales growth
Social growth
Newsletter signups in 30 days
“The most report sales, subscriptions and engagement in our 20-year history.”
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