Telling the story of a new breed of shared workspace

Second Home was a B-Corp workspace brand with sites in London, Lisbon and Los Angeles, known for its focus on sustainability, biodiversity and architecture. Its marketing channels weren't telling the stories of its members or its spaces.

Working for the co-founders, we rebuilt how the brand published, starting with a web magazine for member stories and long reads.

We commissioned and executive-produced a NOWNESS film with director Beatriz Sastre, following the conversion of an old carpet factory into a busy workspace. We also launched an Instagram account for Libreria, the company's bookshop.

The new channels took Second Home's story to a wider audience. The NOWNESS film showed off the architecture, and the Libreria account passed 10,000 followers, bringing real attention to the brand's cultural side.